Rough
beauty

Quartzite is the bedrock of Alta, Norway.
Ancient. Natural. Imperishable. These qualities have made it attractive all over the world.

Background

Alta Quartzite is a joint sales and marketing company for the entire slate industry in Alta.

Using traditional methods, Alta Quartzite takes the quartzite out of the mountain. The quartzite is used for roads and walkways, on roofs and terraces, in traditional and increasingly innovative ways. You will find it in Berlin, Barcelona, Beijing and Boston. Have a look.

Solution

The concept “Rough beatuy” is rooted in Alta Quartzite´ history. From days with hard manual labour and functional focus in combination with todays modern design context.