The power to influence
BACKGROUND
Architecture affects people’s lives. In that lies both an opportunity and a responsibility. When former Dyrvik Architects had to change their name and visual identity, it was natural to start from the core of their work; how to give each project more creativity, meaning and a greater significance for society. Based on that, we developed the name Add – and the concept of “influence”.
SOLUTION
The name became the starting point for a dynamic logo that changes based on movements from the mouse pointer, from sound or image. In this way, the logo and name become a daily reminder that ideas and values that create good spaces for humans must be added to each project.
![](https://neue.no/wp-content/uploads/2024/04/Add_totebag_mockup_neue_nettsiden.jpg)
![](https://neue.no/wp-content/uploads/2024/04/Add_Stencil_neue_nettsiden.jpg)
![](https://neue.no/wp-content/uploads/2024/04/Add_mursteinbilde_neue_nettsiden.jpg)
![](https://neue.no/wp-content/uploads/2024/04/Add_rapport_neue_nettsiden.jpg)