packaging and declaration design for altaskifer

Rough beauty

Quartzite is the bedrock of Alta, Norway. Ancient. Natural. Imperishable. These qualities have made it attractive all over the world.


Alta Quartzite is a joint sales and marketing company for the entire slate industry in Alta. Using traditional methods, Alta Quartzite takes the quartzite out of the mountain. The quartzite is used for roads and walkways, on roofs and terraces, in traditional and increasingly innovative ways. You will find it in Berlin, Barcelona, Beijing and Boston. Have a look.


The concept “Rough beatuy” is rooted in Alta Quartzite´ history. From days with hard manual labour and functional focus in combination with todays modern design context.

altaskifer brand image showing norwegian winter landscape with mountains
a person with a tote bag on the should with branding logo and pattern for altaskifer
altaskifer business cards with branding elements
altaskifer brand image showing their product together with other interior products
altaskifer brand image showing their product with the tools of an architect
logo animation of the concept for the altaskifer symbol based on stone shapes