The vision for Bergen Botanical Garden is to create a place that inspire people to learn about botany, and to better understand how plants, environment, climate, people, food and water play together.  The garden is a place for experiencing both nature and cultural events – a cultural arena in nature.

The pattern is the basis for the solution, and it is shaped from water and plants in the garden. The letter form is created by movements from the pattern, and it became one natural representative for both Bergen and Botanical. The visual identity gives the garden a personality that is more than a traditional botanical garden. It is a place you can experience more – both culture and nature.