New stories

Dansens Hus is Norway’s national stage for dance — 150 performances a year working with both national and international dance companies.


We were commissioned to design a new visual identity and website for Dansens Hus, Norway’s national stage for dance. As a leading institution for contemporary dance, and as an important voice on the performing arts scene in Norway, the new visual presence was to reflect this.

Dansens Hus wanted to be perceived as a point of reference on contemporary dance and performing arts. A place where a lot is happening and stories are being told.


As a foundational element for the new identity, we made a customized  typeface called Dia Dans – based on the font Dia from Schick-Toikka. This visual move unites all the different performances, and highlights Dansens Hus as a vibrant dance scene in Oslo.

one of the letters of the logo of dansens hus overlaid a picture of a dancer to illustrate the concept
one of the letters in the logo of dansens hus overlaid a picture of a dancer to illustrate the concept
dansens hus brand typography with its distorted letters dia dans
dansens hus signage showing its warped brand typeface

dansens hus business cards with logo in distorted typeface and contact information
dansens hus website showing the front page with a feature of olivier dubois
dansens hus website shown for desktop and on an ipad
dansens hus typography set with the text den japanske hage
dansens hus branding shown on a catalogue

design showing a spread of a magazine for dansens hus
dancers jumping and flying through the air with the text ultima vez overlaid