A collection of products from the series Dr Greve Pharma +

A CLEAN LINE

Dr. Greve pharma is a new addition to the well-known brand specifically designed for the pharmaceutical markets.

BACKGROUND

Dr Greve is a well known gentle skincare brand sold at Norwegian supermarkets. They saw an opportunity to expand the brand further with a new skincare product range sold exclusively at Norwegian pharmacies. The new brand spans five series designed for different skin types specifically catered to Norwegian consumers. In addition to the five face cream series, the range also includes an additional range of shampoo, body wash and moisturizers for babies and kids.

SOLUTION

The new brand had to be based on the success of the classic Dr Greve range sold at the supermarket, while still being recognized as a new more high-end addition. By implementing a light, modern color palette to color-code the brand, the brand is easily recognized at the pharmacy, while retaining a unique identity across the various series. Utilizing white space, contrasting typography and a colored strict square shape along the top, the brand stand out among other skincare products sold at the pharmacy.

A collection of products from the series Dr Greve Pharma + anti age series
A collection of products from the series Dr Greve Pharma + dry skin series
The mens series for Dr Greve Pharma +
Samples of the packaging for the Dr Greve Pharma + series
A collection of products from the series Dr Greve Pharma + normal skin series

Design by Neue + Nora Bremn├Žs
Pictures by Anne Valeur