Listen, the party is about to begin. The Oslo-Philharmonic is celebrating their 100th anniversary.
The Oslo Philharmonic is a symphony orchestra of international renown. It was formed in 1919 and today has over 100 musicians in its ranks. In 2019 the orchestra is celebrating its centennial year. Neue was commissioned to create a campaign concept for the anniversary season.
The Oslo Philharmonic is the orchestra for the entire Oslo population and everyone is invited to a party. Listening to classical music is concentration. Devoted and uninterrupted. With Oslo as a backdrop, we wanted to dramatize this contrast between a lively party and concentrated listening. We called it the Listening Party.
We commissioned the Belgian artist and photographer Max Pinckers for the photoshoot.